An Inside Peak at Google Chicago

©2014 Laurel J. Delaney.  All rights reserved.

I had the amazing opportunity to participate in an event for the Women Presidents' Organization Chicago on September 11th that was hosted by Google Chicago headquarters.  Full disclosure:  I serve as the Chicago Chapter Chair for WPO.

At the event (meeting room as shown), Google experts talked about:

•  The importance of staying connected to the consumer - anywhere, anytime and on any device.
•  How Google's many tools can help grow your business globally.
•  Why mobile is an imperative to your organization's global growth.
•  Why Google Analytics and Google Adwords should be tracked, measured and leveraged constantly to better manage your global small business.

Google most certainly abides by their unofficial slogan, "Don't be evil."

For related posts on Google, visit here.

Today in Global Small Business: Google Can Listen to Multiple Languages At the Same Time

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What's affecting me, my clients, my colleagues and other global small business owners:

• An interview with Kati Suominen on catalyzing cross-border commerce
• Why Facebook and Twitter are both aiming at the e-commerce market.
• Google can listen to multiple languages at the same time and be able to process them at the same time.
• Why American steel companies, executives and workers want to punish countries for illegal dumping tactics.
• How a trade mission to Mexico opened doors for leaders in business and education.
• Why global trade might become less important.
• Understanding what a FCC certificate is and why it is important.

Technology Is Changing the Global Landscape

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This year Google opened its first “Winter Wonderlabs” in six U.S. cities to showcase its tablets, laptops and other gadgets. Customers can try out the products but must buy them online. The showrooms will close at the end of the holiday season.

Learn what else is different for retailers who have both a brick and mortar and online presence, including Amazon, Bonobos and prescription eyeglass specialist Warby Parker.

Read the entire article: Online retailers build brands by opening showrooms

Who Are the Mobile Consumers in Our World?

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Do you have questions about the mobile consumer in our world?  Our Mobile Planet has answers. Learn about smartphone adoption and usage across 40 countries. Develop your mobile strategy now.

Our Mobile Planet