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Remember the "
Got Milk?" ad campaigns? Now you can look forward to The National Pork Board revving up to market U.S. pork on a
worldwide basis.
The USA is trying to come up with a tailor-made international marketing strategy to tap a bigger share of pork sales, now growing at an estimated 13% globally from 2013 to 2018, said Kevin Waetke, vice-president for strategic communication at the country's National Pork Board (NPB).
Read the entire article:
US to formulate separate international marketing strategy for pork
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