The World's 25 Largest Marketing Research Firms

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Formerly titled the Honomichl Global Top 25 Report, the AMA Gold Global Top 25 Report was launched some nineteen years ago to track the revenue growth and organizational size of the world’s largest market research firms. Through the years, only a handful of firms came to dominate the marketing research industry.

According to the report, the firms in this year’s Global Top 25 list have grown over the years, together reaching an estimated $21.5 billion in annual revenue in 2013, which represents about 54% of total worldwide expenditures on marketing, advertising and public opinion research services for all for-profit firms as estimated by ESOMAR.

From a global standpoint:

In 2013, 55% of the Global Top 25 firms reported revenues from countries outside of their home countries, down slightly from 54% in 2012. Only one firm—Video Research in Japan—reported revenue only from inside of its home country. At the other extreme, 93% of Ipsos’ revenues came from outside France.

Read on to learn about the growing internationalism of research firms, and the continued best practices they implement.

The 2014 AMA Gold Global Top 25 Report