Students Apply Classroom Work in the Real World of International Business

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Commercial and construction lighting company Jameson, which is based in Clover, South Carolina, wanted to determine whether its newest durable lighting line, Cero light, could find business in other countries and to find the best market to release the product.  Enter international business students from University of South Carolina’s Darla Moore School of Business who took on the challenge so that they could apply classroom work in the real world.

The students learned that Jameson’s Cero light could be applied to various industries, mining in particular. The final report detailed several findings, including the high costs and slow growth of the domestic mining industry that was below average in relation to the rest of the world.

The report analyzed everything from active international markets for Cero light to bureaucratic obstacles, trade barriers, risk, market saturation, currency rates, infrastructure needs, potential economic growth, duties, shipping, insurance, compliance costs and many other necessary elements involved in international trade.

Read more:  USC business students learn about global competitiveness with small-business project initiative