eCommerce 2013 Holiday Sales and the Impact from Big Data

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What worked and didn't work for commerce merchants in 2013?  Cyber Monday became the biggest online shopping day in history with a 20.6 percent increase in sales over 2012, according to the IBM 2013 Holiday Benchmark Report.

The article below addresses five key ways Big Data impacted the 2013 holiday shopping season.

Read the entire article here.